Monitor your sending IP reputation every day — even after Google Postmaster Tools v2
Looking for IP Reputation in Postmaster Tools v2? It is not there. Google's v2 interface and API carry over every previous dashboard except Domain Reputation and IP Reputation, which Google has said will be retired. Your sending IPs still carry reputation with every mailbox provider — this is how you keep watching it.
IP Reputation Monitor checks every sending IP you operate once a day, scores it 0–100 with the independent Innova Reputation Score, classifies it Good, Warning or Critical, and stores the history so you can see exactly when a score began to slide and which IP moved.
- Daily automatic checks — no manual lookups
- Independent 0–100 Innova Reputation Score
- Good · Warning · Critical · No Data classification
- Reputation history and trend monitoring
- SMTP grouping and critical IP detection
- Reputation-change alerts and CSV exports on Command
| SMTP Group | Active IPs | Good | Warning | Critical | No Data |
|---|---|---|---|---|---|
| SMTP-01 | 8 | 8 | 0 | 0 | 0 |
| SMTP-02 | 12 | 8 | 2 | 2 | 0 |
| SMTP-03 | 6 | 4 | 1 | 0 | 1 |
| SMTP-04 | 10 | 10 | 0 | 0 | 0 |
| SMTP-05 | 7 | 6 | 1 | 0 | 0 |
| SMTP-06 | 5 | 3 | 0 | 0 | 2 |
Google changed Postmaster Tools. Your sending IPs did not stop having a reputation.
Teams used the old IP Reputation dashboard as a daily habit. Here is the situation in plain terms, and where independent monitoring fits.
Not in Postmaster Tools v2
The Domain Reputation and IP Reputation dashboards — with their Bad / Low / Medium / High ratings — are not included in the v2 interface or the v2 API. Google's stated reason: reputation data was slow to reflect changes and easy to misread as the whole deliverability picture.
What changed in v2What Google still provides
Postmaster Tools v2 keeps the Compliance status, Spam rate, Feedback loop, Authentication, Encryption and Delivery errors dashboards. They describe how Gmail users react to your mail — not the standing of each individual sending IP.
How to check Gmail IP reputation nowWhat IP Reputation Monitor adds
A per-IP, per-day, independent measurement across your whole SMTP infrastructure: a 0–100 score, a status, a history and a trend for every address you send from. Not one provider's private view — an operational signal your team controls.
The Postmaster IP reputation alternativeBuilt for teams that operate sending infrastructure
Manage IPs and SMTP groups, review today's reputation, and look back at how every IP moved over time — from one account.
Today's reputation for every monitored IP, on one screen
Totals for Good, Warning, Critical, No Data and Technical Alerts sit above a summary for every SMTP group, so the overall picture and the specific server are visible together.
- Individual 0–100 Innova Reputation Score per IP
- Filter by SMTP group, IP address, status and date
- Technical Alerts show when a scheduled check could not complete
| SMTP Group | Purpose | Active IPs | Good | Warning | Critical | No Data |
|---|---|---|---|---|---|---|
| SMTP-01 | Transactional | 8 | 8 | 0 | 0 | 0 |
| SMTP-02 | Marketing | 12 | 8 | 2 | 2 | 0 |
| SMTP-03 | Customer dedicated | 6 | 4 | 1 | 0 | 1 |
| SMTP-04 | Notifications | 10 | 10 | 0 | 0 | 0 |
| SMTP-05 | Onboarding | 7 | 6 | 1 | 0 | 0 |
| SMTP-06 | Backup pool | 5 | 3 | 0 | 0 | 2 |
Every daily check is stored, so you can see what changed
Instead of a single point-in-time reading, the platform keeps a day-by-day record for each IP and each SMTP group. Compare days, pinpoint when a score moved and export the history on plans that include CSV exports.
- Date-by-date status counts per SMTP group
- 7-day history on the trial; extended history on Command
- Custom retention on Enterprise
| Date | SMTP-01 (8) | SMTP-02 (12) | SMTP-03 (6) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Good | Warn | Crit | No Data | Good | Warn | Crit | No Data | Good | Warn | Crit | No Data | |
| Sep 17 | 8 | 0 | 0 | 0 | 8 | 2 | 2 | 0 | 4 | 1 | 0 | 1 |
| Sep 16 | 8 | 0 | 0 | 0 | 8 | 3 | 1 | 0 | 4 | 1 | 0 | 1 |
| Sep 15 | 8 | 0 | 0 | 0 | 9 | 2 | 1 | 0 | 5 | 0 | 0 | 1 |
| Sep 14 | 8 | 0 | 0 | 0 | 10 | 1 | 1 | 0 | 5 | 0 | 0 | 1 |
| Sep 13 | 8 | 0 | 0 | 0 | 10 | 2 | 0 | 0 | 5 | 1 | 0 | 0 |
| Sep 12 | 8 | 0 | 0 | 0 | 11 | 1 | 0 | 0 | 6 | 0 | 0 | 0 |
| Sep 11 | 8 | 0 | 0 | 0 | 12 | 0 | 0 | 0 | 6 | 0 | 0 | 0 |
| Total | 56 | 0 | 0 | 0 | 68 | 11 | 5 | 0 | 35 | 3 | 0 | 4 |
Follow the direction, not just the number
Trend views show whether an IP or a group is improving or deteriorating across days and weeks. A slow drift from Good into Warning is often the earliest usable signal — long before rejections show up in your logs.
- Daily totals by status across the whole account
- Trend reporting per IP and per SMTP group on Command
- Spot deterioration before it becomes a delivery incident
Organize IPs the way your infrastructure is built
Add the addresses you send from and group them by SMTP server, customer, environment or pool. Group-level totals show at a glance whether a problem is isolated to one server or spreading across a pool.
- SMTP groups that mirror your real sending setup
- Optional SMTP host name and port per group
- An always-current inventory of outbound infrastructure
| Group | Purpose | SMTP host | IP count | Status |
|---|---|---|---|---|
| SMTP-01 | Transactional | smtp-01.mail.example.net | 8 | Active |
| SMTP-02 | Marketing | smtp-02.mail.example.net | 12 | Active |
| SMTP-03 | Customer dedicated | smtp-03.mail.example.net | 6 | Active |
| SMTP-04 | Notifications | smtp-04.mail.example.net | 10 | Active |
| SMTP-05 | Onboarding | smtp-05.mail.example.net | 7 | Active |
| SMTP-06 | Backup pool | smtp-06.mail.example.net | 5 | Active |
Know immediately which IP needs attention
IPs below the Critical threshold are surfaced on their own, so the address that needs work is never buried in a list of healthy ones. The Warning band flags early deterioration while there is still time to act.
- Scores below 70 are classified as Critical
- 70–79 is Warning: early deterioration worth a review
- Reputation-change alerts on the Command plan
| IP address | SMTP group | Innova Score | Status |
|---|---|---|---|
| 203.0.113.10 | SMTP-01 | 91 | Good |
| 203.0.113.11 | SMTP-01 | 89 | Good |
| 203.0.113.24 | SMTP-01 | 84 | Good |
| 198.51.100.9 | SMTP-02 | 78 | Warning |
| 198.51.100.14 | SMTP-02 | 75 | Warning |
| 198.51.100.8 | SMTP-02 | 64 | Critical |
| 198.51.100.21 | SMTP-02 | 61 | Critical |
| 192.0.2.25 | SMTP-03 | — | No Data |
One number per IP. The same scale every day.
The Innova Reputation Score consolidates multiple infrastructure and reputation signals into a single 0–100 indicator, so every IP, every SMTP group and every day is compared on the same scale.
It is an independent measurement. It is not Google's internal reputation, and it does not claim to know any mailbox provider's private value. What it gives you is a consistent, daily, per-IP reading your team can trend, compare and act on.
Example: an IP scoring 84 is Good. A drop to 78 moves it to Warning; below 70 it becomes Critical.
Reputation within the healthy range.
Early deterioration that deserves a review.
Reputation problems that require attention now.
No measurement was available for the IP on that day.
A scheduled check could not be completed properly and needs review.
Reputation changes don't happen overnight. A one-time check can't show you that.
Free IP reputation checkers tell you what an address looks like right now. They do not tell you that it looked different last Tuesday, or that three IPs in the same pool are drifting together.
IP Reputation Monitor stores every daily result. In the example, one IP moved from 88 to 64 across 14 checks: it crossed into Warning on day 7 and into Critical on day 12, while a neighbouring IP in the same account stayed steady near 85. A single lookup on day 14 would have shown only the final number.
- See the day a decline started and how fast it moved
- Compare one IP against the rest of its SMTP group
- Bring dated evidence into deliverability investigations
For the people who are asked "is it our IPs?"
SMTP administrators
Run your own Postfix, Exim, PowerMTA or Exchange relays? Watch every outbound IP daily and know which server to look at when throttling starts.
Deliverability teams
Replace the Postmaster IP Reputation habit with a dated, per-IP history you can trend, compare and bring into an investigation.
ESPs and agencies
Group IPs by customer or pool. See at a glance whether a problem is isolated to one client's dedicated IP or spreading across shared infrastructure.
100+ sending IPs
Enterprise plans add custom IP capacity, advanced reporting and custom retention for large or multi-region SMTP footprints. Request Enterprise scope →
From sign-up to daily visibility in four steps
Create your account
Register and verify your email and mobile number. Verification protects the platform and activates your trial.
Add your sending IPs
Enter the addresses you send from and organize them into SMTP groups by server, customer, environment or pool.
We check them daily
Scheduled reputation checks run automatically every day and every result is stored against the IP and its group.
Track what changes
Review current status, history and trends; surface Critical IPs; receive reputation-change alerts on Command.
Simple plans that scale with your sending infrastructure
Start free, then choose the capacity you need. Every plan includes daily monitoring and the Innova Reputation Score.
- Daily reputation monitoring
- Reputation dashboard
- SMTP grouping
- 7-day reputation history
Email and mobile verification required.
- Daily reputation monitoring
- Innova Reputation Score
- SMTP groups
- Historical reputation
- Critical IP detection
- Dashboard reporting
- Daily reputation monitoring
- Innova Reputation Score
- Extended history
- SMTP grouping
- Critical IP monitoring
- Trend reporting
- CSV exports
- Reputation-change alerts
- Custom IP capacity
- Advanced reporting
- Custom retention
- Priority assistance
- Custom implementation options
Prices in USD. Monthly plans can be changed as your IP capacity grows. Full pricing details →
Questions about IP reputation monitoring
Is the IP Reputation dashboard available in Google Postmaster Tools v2?
No. Google's help center states that all dashboards from the old Postmaster Tools are available in v2 except the Domain and IP Reputation dashboards, which will be retired. The v2 API also excludes Domain and IP reputation. IP Reputation Monitor is an independent way to keep a daily view of your sending IPs.
Is the Innova Reputation Score the same as Google's IP reputation?
No. Gmail's internal reputation is private and is not published as a number. The Innova Reputation Score is an independent 0–100 measurement that consolidates multiple infrastructure and reputation signals so every IP, group and day is compared on the same scale. It supports monitoring decisions; it does not represent any mailbox provider's internal value.
How often are my sending IPs checked?
Every configured IP address is checked automatically once per day. Each result is stored, so the platform builds a day-by-day reputation history for every IP and every SMTP group instead of a single point-in-time reading.
What do Good, Warning and Critical mean?
Scores from 80 to 100 are classified as Good, 70 to 79 as Warning and below 70 as Critical. No Data means no measurement was available for that IP on that day, and Technical Alert means a scheduled check could not be completed properly and needs review.
Can I monitor more than 50 IP addresses?
Yes. Enterprise plans support custom IP capacity for organizations monitoring more than 50 sending IP addresses, along with advanced reporting, custom retention and custom implementation options. Use the Enterprise request form and we will define the scope with you.
Does IP Reputation Monitor guarantee inbox placement?
No monitoring service can. Reputation is one of several signals receiving systems use to accept, filter, throttle or reject mail. What the platform gives you is earlier, clearer visibility into reputation changes across your sending infrastructure so your team can investigate and act sooner.
Ready to see every sending IP, every day?
Start with a free 7-day trial for up to 5 IP addresses, or tell us about a larger infrastructure and we will scope an Enterprise plan.
Free 7-day trial for up to 5 IP addresses. Email and mobile verification required.