Simple plans that scale with your sending infrastructure
Start free, then choose the capacity you need: monthly, annual or pay as you go. Every option includes daily monitoring and the Innova Reputation Score. Prices in USD.
- Daily reputation monitoring
- Reputation dashboard
- SMTP grouping
- 7-day reputation history
Email and mobile verification required.
Save 20%$12/month equivalent · $144 billed yearly
- Daily reputation monitoring
- Innova Reputation Score
- SMTP groups
- Historical reputation
- Critical IP detection
- Dashboard reporting
Billed monthly. Change plans as you grow.
$144 billed yearly. Change plans as you grow.
Save 25%$26.25/month equivalent · $315 billed yearly
- Daily reputation monitoring
- Innova Reputation Score
- Extended history
- SMTP grouping
- Critical IP monitoring
- Trend reporting
- CSV exports
- Reputation-change alerts
Billed monthly. Change plans as you grow.
$315 billed yearly. Change plans as you grow.
- Custom IP capacity
- Advanced reporting
- Custom retention
- Priority assistance
- Custom implementation options
- API & embedded integration options
Scoped with you. No online checkout.
No subscription. Pay only for the IP-days you monitor.
Prefer flexibility? Buy tokens once and monitor only when you need to. Pause any time. Your unused tokens stay in your account and do not expire.
Each daily IP reputation check uses 4.5 tokens
Prefer continuous monitoring? Pulse and Command cost less per IP per day and include the full dashboard for a fixed price. How tokens work →
Prices in USD. Annual plans are charged once for the full year; monthly plans renew every month. You can change plans and billing interval as your IP capacity grows. IP Reputation Monitor does not guarantee inbox placement or deliverability results.
What is included in each plan
| Feature | Free Trial | Pay As You Go | Pulse | Command | Enterprise |
|---|---|---|---|---|---|
| Price | $0 · 7 days | $5 / 500 tokens $50 / 6,000 tokens | $15 / month $144 / year | $35 / month $315 / year | Custom |
| Annual saving | No | Not applicable (no subscription) | Save 20% · $12/month equivalent | Save 25% · $26.25/month equivalent | Agreed with you |
| Billing | None | One-time · no subscription | Monthly or yearly | Monthly or yearly | By agreement |
| IP addresses | Up to 5 | Pay per IP-day (4.5 tokens per IP per day) | Up to 15 | Up to 50 | 50+ (custom capacity) |
| Daily reputation monitoring | Included | While tokens last | Included | Included | Included |
| Innova Reputation Score (0–100) | Included | Included | Included | Included | Included |
| Reputation dashboard & reporting | Dashboard | Dashboard | Dashboard reporting | Dashboard reporting | Advanced reporting |
| SMTP grouping | Included | Included | Included | Included | Included |
| Reputation history | 7 days | Kept with your account | Historical reputation | Extended history | Custom retention |
| Critical IP detection | No | Detection | Detection | Monitoring | Scoped with you |
| Trend reporting | No | No | No | Included | Advanced reporting |
| CSV exports | No | No | No | Included | Advanced reporting |
| Reputation-change alerts | No | No | No | Included | Scoped with you |
| Priority assistance | No | No | No | No | Included |
| Custom implementation options | No | No | No | No | Included |
| API & embedded integration | No | No | No | No | Contact us |
| How to start | Create account | Buy tokens | Create account + billing | Create account + billing | Request form |
Which option fits?
Pay As You Go suits occasional or short-term monitoring with no commitment. Pulse suits a single SMTP setup with a handful of dedicated IPs. Command is for teams that need alerts, trends and exports across several servers or pools. Enterprise covers 50+ IPs, multi-region infrastructure and custom retention.
API & embedded integration
Need IP reputation monitoring inside your own admin platform or internal system? Contact us about custom API and embedded integration options. We scope these as custom Enterprise work.
Independent and unaffiliated
IP Reputation Monitor is operated by Innova Revenue Systems and is not affiliated with Google or any mailbox provider. The Innova Reputation Score is an independent measurement.
Questions before you start?
Write to contact@innovarevenuesystems.com or use the contact form. We reply within 24 to 48 hours.
Questions about plans and billing
What does the free trial include?
Seven days of daily reputation monitoring for up to 5 IP addresses, the reputation dashboard, SMTP grouping and 7-day reputation history. Email and mobile verification are required to activate it. No payment details are needed for the trial.
What happens after the trial ends?
Choose the option that fits: Pay As You Go tokens, Pulse or Command on monthly or annual billing, or an Enterprise plan for 50 or more IPs. Trials never convert into a paid plan automatically and nothing is charged without you choosing it. Your IP addresses and history are preserved while you decide.
What are tokens and how many does monitoring use?
Tokens are pay-as-you-go credit for monitoring, with no subscription. One daily reputation check for one IP address uses 4.5 tokens, so 10 IPs for 30 days uses 1,350 tokens. 500 tokens cost $5 (about 111 IP-days) and 6,000 tokens cost $50 (about 1,333 IP-days) including 1,000 bonus tokens. Months vary in length, so token packages are described in IP-days rather than in calendar months.
Do tokens expire, and what happens if I run out?
Tokens do not expire, and unused tokens stay in your account. If your balance cannot cover a full day of monitoring for all your active IPs, that account's monitoring pauses for the day instead of checking only some addresses. Nothing is deleted: your IP addresses, SMTP groups and reputation history are preserved and monitoring resumes automatically once you top up. You also receive low-balance warnings before that happens.
Can I change plans as my IP count grows?
Yes. You can move between Pay As You Go, Pulse and Command as your IP capacity grows, and switch between monthly and annual billing in the billing portal. If you expect to exceed 50 IPs, contact us about Enterprise capacity.
How much do I save with annual billing?
Pulse annual is $144 per year instead of $180 billed monthly, a saving of $36, which is 20%, or $12 per month equivalent. Command annual is $315 per year instead of $420 billed monthly, a saving of $105, which is 25%, or $26.25 per month equivalent. Annual plans are charged once for the full year.
How are plans billed?
Pulse and Command are billed in USD either monthly or once a year, whichever you choose at checkout. Token packages are one-time payments with no recurring charge. Enterprise plans are priced according to IP capacity, retention and implementation requirements and are agreed with you directly.
Can I integrate IP Reputation Monitor into my own system?
Custom API and embedded integration options, meaning reputation data inside your own admin platform or internal system, are handled as custom Enterprise work rather than a self-service public API. Tell us what your platform needs through the Enterprise form and we will scope it with you.
Is there a discount for many IPs or multiple accounts?
Enterprise plans are the right place for large or multi-account footprints. Tell us how many sending IPs and SMTP groups you operate and we will define the scope and pricing.
Do you guarantee inbox placement?
No monitoring service can. IP Reputation Monitor gives your team earlier and clearer visibility into reputation changes so you can act sooner; reputation remains one of several signals receiving systems use.
Start monitoring in minutes
Free 7-day trial for up to 5 IP addresses. Continue with tokens, Pulse or Command, monthly or annual, when you need more capacity.
Free 7-day trial for up to 5 IP addresses. Email and mobile verification required.