The replacement for Google Postmaster IP Reputation
The IP Reputation dashboard is not included in Postmaster Tools v2, and Google has said it will be retired. IP Reputation Monitor gives you what that dashboard never did: a daily 0–100 score for every sending IP, stored history, trends, SMTP groups and alerts — independent of any single mailbox provider.
- Every sending IP checked automatically every day
- 0–100 score instead of Bad / Low / Medium / High
- History and trends you can export
- Works for all your mail — not only what reaches Gmail
| SMTP Group | Active IPs | Good | Warning | Critical | No Data |
|---|---|---|---|---|---|
| SMTP-01 | 8 | 8 | 0 | 0 | 0 |
| SMTP-02 | 12 | 8 | 2 | 2 | 0 |
| SMTP-03 | 6 | 4 | 1 | 0 | 1 |
| SMTP-04 | 10 | 10 | 0 | 0 | 0 |
| SMTP-05 | 7 | 6 | 1 | 0 | 0 |
| SMTP-06 | 5 | 3 | 0 | 0 | 2 |
What the Postmaster dashboard gave you — and what replaces it
The old IP Reputation chart was Gmail-only, coarse and delayed. Here is how the replacement compares, point by point.
| Google Postmaster IP Reputation (legacy) | IP Reputation Monitor | |
|---|---|---|
| Status in Postmaster Tools v2 | Not included — being retired | Available today, independent of Google's roadmap |
| Rating | Bad / Low / Medium / High | 0–100 Innova Reputation Score, classified Good · Warning · Critical |
| Per-IP, every day | Yes, for IPs sending enough mail to Gmail | Yes, every configured IP, every day |
| Scope | Gmail traffic only | Independent measurement of the IP itself — relevant to all mailbox providers |
| History | Chart window in the UI | Every daily result stored; 7-day, historical, extended or custom retention |
| Organization | Flat list of IPs | SMTP groups by server, customer, environment or pool |
| Critical IP detection | Manual reading of the chart | Surfaced automatically; reputation-change alerts on Command |
| Exports | v1 API (being retired) | CSV exports on Command |
| Cost | Free | Free 7-day trial · from $15/month |
Keep Postmaster Tools v2 for Gmail-specific signals (Compliance status, Spam rate, Delivery errors). IP Reputation Monitor covers the per-IP view v2 no longer has.
Everything the old dashboard could not tell you
A real score, per IP, daily
A 0–100 reading for every sending IP instead of four coarse labels. Good is 80–100, Warning 70–79, Critical below 70 — the same scale every day, so a six-point drop means something.
History you can act on
Every daily check is stored. See the day a score started to slide, how fast it moved and whether the rest of the pool followed — dated evidence for any deliverability investigation.
Organized like your infrastructure
Group IPs by SMTP server, customer, environment or pool. Group totals show instantly whether a problem is isolated to one address or spreading.
Alerts and exports
Critical IPs are surfaced on their own. The Command plan adds reputation-change alerts, trend reporting and CSV exports for your own reports.
See the decline before the rejections arrive
The Postmaster chart showed you a label after the fact. Daily per-IP history shows the direction of travel while there is still time to act.
In this example one IP moved from 88 to 64 across 14 daily checks: it crossed into Warning on day 7 and into Critical on day 12, while a neighbouring IP in the same SMTP group stayed steady near 85. A single lookup — or a coarse label — would have shown only the end result.
See how the platform worksFrom the missing dashboard to daily visibility in three steps
Create your account
Start the free trial — verify your email and mobile number. No payment details needed.
Add the IPs you send from
Dedicated ESP IPs, your own relays, backup pools — grouped the way your infrastructure is built.
Get a daily reading for each one
Scheduled checks run every day; history, trends and Critical detection build from the first check.
Pick a plan and start monitoring today
Start free, then choose the capacity you need. Every plan includes daily monitoring and the Innova Reputation Score.
- Daily reputation monitoring
- Reputation dashboard
- SMTP grouping
- 7-day reputation history
Email and mobile verification required.
- Daily reputation monitoring
- Innova Reputation Score
- SMTP groups
- Historical reputation
- Critical IP detection
- Dashboard reporting
- Daily reputation monitoring
- Innova Reputation Score
- Extended history
- SMTP grouping
- Critical IP monitoring
- Trend reporting
- CSV exports
- Reputation-change alerts
- Custom IP capacity
- Advanced reporting
- Custom retention
- Priority assistance
- Custom implementation options
Prices in USD. Monthly plans can be changed as your IP capacity grows. Compare plans in detail →
Questions about replacing Postmaster IP Reputation
Is IP Reputation Monitor Google's data or a Google product?
No. It is an independent monitoring service by Innova Revenue Systems, not affiliated with Google. The Innova Reputation Score is our own 0–100 measurement built from multiple infrastructure and reputation signals; it does not read Gmail's private reputation. That independence is the point: the daily per-IP view no longer depends on any provider's product decisions.
What happened to IP Reputation in Google Postmaster Tools?
Google's help center states that all dashboards from the old Postmaster Tools are available in v2 except the Domain and IP Reputation dashboards, which will be retired, and that the v2 API excludes them as well. Google postponed the retirement of the legacy interface after sender feedback, so depending on your account the old chart may or may not still open — v2 is the product going forward.
Should I keep using Postmaster Tools v2?
Yes. Keep it for Gmail-specific feedback — Compliance status, Spam rate, Feedback loop, Authentication, Encryption and Delivery errors. IP Reputation Monitor replaces the part v2 no longer has: a daily reputation reading for each individual sending IP, with history.
How quickly can I replace the old dashboard?
In minutes. Create an account, verify your email and mobile number, add the IPs you send from and group them by SMTP server, customer or pool. The first scheduled check runs the same day and history builds from there. The free trial covers up to 5 IPs for 7 days; paid plans start at $15/month.
Replace the dashboard you lost — today
Add your sending IPs and get a daily 0–100 score with history for each one. Free 7-day trial for up to 5 IPs; Enterprise for 50+.
Free 7-day trial for up to 5 IP addresses. Email and mobile verification required.