Frequently asked questions

An independent 0–100 reputation indicator that consolidates multiple infrastructure and reputation signals for a sending IP. It is computed the same way for every IP every day so results can be compared across IPs, SMTP groups and time.

No. Mailbox providers' internal reputation values are private and are not published. The Innova Reputation Score is an independent measurement and does not represent any provider's internal value.

Scores from 80 to 100 are classified as Good, 70 to 79 as Warning and below 70 as Critical. No Data means no measurement was available for that IP on that day. Technical Alert means a scheduled check could not be completed properly and needs review.

The weighting and the sources behind the score are proprietary and are not published. What we do publish is the scale, the classification thresholds and the daily schedule, so the score can be used consistently.

No. Reputation is one of several signals receiving systems use to accept, filter, throttle or reject mail. The score supports monitoring decisions; it does not guarantee deliverability results.

Seven days of daily monitoring for up to 5 IP addresses, the reputation dashboard, SMTP grouping and 7-day history. Email and mobile verification are required; no payment details are needed.

You choose. Pay As You Go tokens start at $5 with no subscription. Pulse is $15 per month, or $144 per year for up to 15 IP addresses. Command is $35 per month, or $315 per year for up to 50 IP addresses, and adds extended history, trend reporting, CSV exports and reputation-change alerts. Enterprise plans for 50+ IPs are priced according to scope.

Tokens are prepaid credit for monitoring, with no subscription and no monthly commitment. You buy a package of tokens, they are credited to your account, and they are consumed only when monitoring actually runs. 500 tokens cost $5 and 6,000 tokens cost $50. The larger package includes 1,000 bonus tokens, which is 20% more tokens than buying $50 of the standard package.

One IP address monitored for one daily monitoring cycle uses 4.5 tokens. So one IP for 30 days uses 135 tokens, 5 IPs for 30 days use 675 tokens, 10 IPs for 30 days use 1,350 tokens and 15 IPs for 30 days use 2,025 tokens. 500 tokens cover about 111 IP-days and 6,000 tokens cover about 1,333 IP-days. These are approximate because months vary in length, so we describe packages in IP-days rather than promising a fixed number of calendar months.

No. Purchased tokens stay in your account until monitoring consumes them. We do not silently expire a balance.

Before each daily run we check whether your balance covers every active IP for that day. If it does not, that account's monitoring is paused for the day rather than checking only some of your addresses at random, and your account shows "Insufficient token balance". Nothing is deleted: your IP addresses, SMTP groups and reputation history are all preserved, and monitoring resumes automatically once you top up. You also receive warnings when the balance is down to roughly 7 days and roughly 3 days of monitoring.

A completed lookup that legitimately returns No Data still consumed a monitoring cycle, so it uses tokens. A Technical Alert caused by our own monitoring failure, an upstream outage, a timeout or an infrastructure error does not: we do not charge for checks our system failed to perform correctly.

Yes, at any time, and the other way round. Starting a subscription does not remove tokens you already bought; the balance stays in your account. Your monitored IPs and history are never affected by a change of plan.

Yes. Subscription changes, including the billing interval, are made in the secure billing portal from your account, and follow Stripe's standard subscription handling for the change.

Pulse costs $180 over twelve monthly payments and $144 paid annually, a saving of $36, which is exactly 20%, or $12 per month equivalent. Command costs $420 over twelve monthly payments and $315 paid annually, a saving of $105, which is exactly 25%, or $26.25 per month equivalent. Annual plans are charged once for the full year.

Yes. Enterprise plans support custom IP capacity, advanced reporting, custom retention, priority assistance and custom implementation options. Use the Enterprise request form and we will define the scope with you.

Custom API and embedded integration, meaning reputation data inside your own admin platform or internal system, is handled through Enterprise rather than as a self-service public API. Contact us about custom API and embedded integration options and we will scope the work with you.

Yes. You can move between Pay As You Go, Pulse and Command as your IP capacity grows, and switch billing interval in the billing portal.